How Do You Want to Be Seen?
And more importantly… how do you want to see yourself?
Eyewear is more than something you wear to see clearly, it's an expression of identity a reflection of your personality, your presence and the way you choose to move through the world.
The perfect frame doesn't hide you
It reveals you
An Italian Eye for Exceptional Eyewear
Growing up in the Dolomites — the heart of Italy's eyewear industry — I developed an instinctive appreciation for beautiful design, meticulous craftsmanship and frames created with soul.
After years working alongside optometrists in Australia and qualifying as an optical dispenser, I created a highly personalised, colour-first approach to eyewear styling, one you won't find at a chain optical store.
Because choosing eyewear should never feel ordinary, it should feel considered, personal and entirely your own.
When the right colour, shape and proportion meet the person behind the frame, something extraordinary happens: you don't simply look different
You feel different
Forget "Face Shape Rules" — Here's What Actually Matters
If you've searched "glasses for my face shape," you've probably landed on the same recycled advice: round face → square frame, square face → round frame. It's a start, but it's not the whole picture — and it's why so many people still feel unsure standing in front of a mirror with a new pair on.
I don't believe in restricting people with outdated rules about which frames they're "allowed" to wear.
What actually matters is the relationship between the frame and the individual: proportion, angle, colouring, personality and energy together, not in isolation.
The Art of Colour: Discover Your Season
Using Armocromia, an advanced 16-season colour-analysis system, I identify the colours and undertones that naturally illuminate your complexion, enhance your eyes and create harmony across your whole face.
Your season is determined by:
- Your skin's undertone warm, cool or neutral
- Your hair colour and undertones
- The colour and character of your eyes
- The overall harmony of your features
The wrong colour can overpower your natural beauty or leave your complexion looking tired and washed out. The right colour brings light to your face, defines your features and creates an effortlessly radiant, polished look.
Your Private Styling Experience: What to Expect
During your 1:1 consultation, I take the time to understand your personality, lifestyle, personal aesthetic and how you want to be seen. Together, we consider three essential elements:
Balance — creating harmony between your eyes, brows, cheekbones and jawline.
Self-Expression — selecting eyewear that communicates who you are and the presence you wish to embody.
Lifestyle — curating frames that complement the way you live, work and express yourself every day.
Already have a prescription? You can bring it.
Face Furniture runs on a bring-your-own-prescription model — so if you already have a current script from your optometrist, you don't need a new eye test to get started. This is one of the most common questions people search before booking, so to be clear: yes, you can come in with your existing prescription and we'll fit your lenses to the frame you choose together.
Your Face
Your Story
Your Signature
Your eyewear is one of the first things people notice. It frames your expression, communicates your personality and becomes part of how the world remembers you.
It's your signature, your introduction before a single word is spoken.
Whether you're stepping into a new chapter, redefining your image, elevating your professional presence, or simply ready to feel more like yourself the right eyewear can transform the way you carry yourself.
Visit Us
We welcome you to our intimate studio in Redfern, Sydney — located above Breadfern Bakery.
All consultations are by appointment , giving us the time and space to create a private, unhurried and truly bespoke experience devoted entirely to you away from the noise and pressure of traditional optical retail.
This is more than choosing a pair of glasses. It's the experience of discovering how you want to be seen.
Ciao, I'm Emanuela De Dona Zeccone — eyewear stylist, qualified optical dispenser and curator of identity.
Frequently Asked Questions
Do I need a new eye test to get glasses here?
No — Face Furniture works on a BYO basis. If you have a current script from your optometrist, bring it along and we'll take it from there.
How is this different from a normal optical store?
Rather than browsing a wall of stock, you'll go through a private, appointment styling session built around your colouring, proportions and lifestyle
What is colour analysis, and do I really need it?
Colour analysis (Armocromia) identifies the tones that naturally suit your skin, hair and eyes. It's not essential, but it's often the difference between a frame that looks good and one that looks right on you.
Where are you located?
Redfern, Sydney — above Breadfern Bakery. By appointment
Do you only do eyewear?
No — alongside eyewear styling, we also offer wellness services including reiki, quantum energy healing and sound healing.
WHAT'S NEW ?
THE SHOWROOM
Level 1 304 Chalmers st
( located above Breadfern Bakery )
REDFERN NSW 2016
BY APPOINTMENT
call or text Emanuela on
0424390797
Eyewear Showroom Tue - Friday 10.30am - 5pm
Saturday 10am to 4pm
Sunday and Monday- Closed